Responsive display advertisements have taken the role of responsive ads as the default kind. If you want to create a responsive display ad, you upload your image, videos, logos and other materials. Google will generate ads that are shown on the Google display network.
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Pros and Cons of Facebook Advertisement
Responsive display advertisements are better than earlier responsive ads in that they can be adjusted in size, appearance, and format to match any available space, which is a significant advantage. People will not encounter any difficulties when seeing the advertisement as a result of these elements. Responsive display ads show both visual and textual material. They use the standard size.
Advantages of responsive display ads
1. Automatically Optimizing Inputs
One of the most beneficial advantages of responsive display ads is that they automatically test different combinations to select the best performing ad. You just need to provide them with the inputs. Advertisers include 15 images, five headlines, five descriptions, and five logos.
2. Adjustment of Sizes
Responsive display ads can adjust the size and the format of the advertisement on their own. People who watch ads on the phone can quickly see all the ads to the full extent due to the responsive display ads. Moreover, the people who view the ads on laptops or PCs watch the ad on a screen without skipping the half image.
3. Time Saving
Responsive display ads are not consuming, which is a benefit, and it does not involve ad testing and managing multiple ads at campaign and AD levels. The advertiser needs to just focus on the performance of the ads.
4. Dynamic Remarketing
Responsive display ads are also involved in your dynamic remarketing campaigns. With the help of the Google spot page, these ads can display dynamic and static formats by adding your campaigns, which help you to promote your services.
5. Monitoring the Performance
Responsive display ads also provide you with the opportunity to view the asset report in Google ads. It helps you to know the performance of each of the headline descriptions on the image you have posted. If you want to check it, follow the ]steps below.
- Click on ads and extension
- Select view asset details
- Watch the performance ranked accordingly.
Disadvantages of Responsive Display Ads
Along with the advantages, there are also some disadvantages of using responsive display ads.
1. No Branding
Since you can't modify the templates in the other company's responsive display advertisements, all of your ads will appear the same. It does not allow you to differentiate yourself from your rivals, which is a drawback when discussing text ads. It is really difficult to see the difference between our brand and other people’s brand, leading to a bad perception of the products.
Read more: Marketing Strategies
Steps to Create a Responsive Display Ads
For creating a responsive display ad, you just follow up the following steps:
- Login to Google ads
- Select display campaigns
- Click ads with extensions
- Select the blue + button
- Select add group.
- Upload your video images, logos and others
- Add your headlines with a description.
- Preview and save it.
- It should take almost seven days for approval before you can review your performance.