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Advertisers are people in a company who are responsible for promoting a product or service. An "advertiser" may also refer to a company or organization that pays for advertisements on billboards, in magazines, or through a website or mobile application. Not all advertisers are marketers, but all marketers are advertisers. Let's dig deeper into the differences between advertising and marketing.

The way you promote your business and attract attention has changed dramatically over the past decade for business owners.

1. Pay per click (search ads)

Make no mistake, and Google is an advertising machine. They may be providing you with helpful information and tools (Google Docs, Gmail, Calendars, etc.), but they are providing all these cool things to make sure you see their ads. About 85% of Google's revenue comes from the Google advertising platform. The popularity of Google ads has grown dramatically over the last ten years. In 2019, 160 billion + monthly Google searches. 

2. Start Selling on Social Platforms

Another booming trend with potentially far-reaching implications is social trade. In 2020, Facebook launched stores for Facebook and Instagram, allowing consumers to shop directly on the platform.

3. Social Videos

The trend towards social media will undoubtedly continue in 2021. Mark Hayes, head of marketing for Cantilever, a video-based advice platform, noted that Tick has more than 500 million users and is available in more than 150 global markets. It has also inspired copycats such as Instagram Reels, which launched in August 2020.

4. Go Live

The extension of this video trend is a direct series, which will also remain popular. Robin Jonathan, CEO of VOIP Guide Site Gate VOIP, said a rapid increase in brands going directly to epidemics to communicate with consumers in real-time. , We began to see it in many unexpected businesses, such as shuttered restaurants teaching free cooking classes and yoga studios running free live sessions to keep customers busy until they can attend.

5. Use Retailer Media Network

Retailers such as Amazon and Wal-Mart were among the few that could benefit from the changes caused by epidemics. In recent times, Amazon has also diversified its advertising portfolio, adding units such as Sponsored Video Ads, Sponsored Display Ads, and OTT Ads. Natalia Wolf, CMO of Effective Spend, a digital marketing agency, said it had become a fully integrated ecosystem that can support everything from product discovery to marketing. Advertisers can use OTT and sponsored displays to create awareness, video advertisements to educate and engage visitors to promote traditional sponsored product advertisements.

6. Establish a Brand Partnership

2020 brings a successful brand collaboration between McDonald's and Travis Scott, Adidas and AL bird, and Adidas and Lego, which means more brand collaboration potential is on the horizon. Unexpected partnerships between corporate brands gained media attention, created a social buzz, and allowed cross-marketing. Customers were attracted with no celebrity endorsement fees, all of which lowered the pressure on tight budget.

7. Enhanced Reality

Also, in 2021, expect the execution AR. This will allow consumers to see what they will display in their homes, such as IKA's AR catalog, or how clothing or accessories look on their body, such as Warby Parker's Virtual Effort - Mattress Retailer. "Because of the epidemic, marketers are encouraged to think individually about ways to connect with their customers," said Stephen Light, CMO of Nora Mattress. The solution was AR marketing, which Helped create a sense of ownership of the product without looking at the target market in person.

8. Radio

Radio advertising refers to spoken advertisements on radio channels between programs. Radio advertising is compelling for regional advertising. Podcast advertising is a similar method but more effective, especially for a national audience.

9. Direct Mail

Direct mail advertising includes postcards, pamphlets, and catalogs sent directly to your target audience's homes. Direct mail advertising strategy is personal than the others on this list, but it is also costly.

10. Paid Advertising

Whether it's Google, Yahoo, or Bing, all search engines have their own paid ads. This is called pay per click, or PPC, and involves bidding on keywords and placing ads at the top of search results.

11. Facebook

Facebook is known for its many options for targeting its ads and now allows advertisers to choose between the following types of ads.

  1. Local ads
  2. Interstitial advertising (full-screen advertising)
  3. Banner ads
  4. Video ads in series
  5. Award-winning video ads

12. Instagram 

Instagram is another great option for advertisers as it is the first mobile platform designed with a mobile audience in mind. Both Facebook and Instagram ads are handled through Facebook's advertising platform.

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