Business to business marketing is when one company makes a commercial transaction with another business - a business sourcing material for their production processes for output. … Read More »

With celebrities promoting their products, brands can increase awareness and trust which are essentially changes in the purchasing and decision-making process. Consumers are more sympathetic to a brand if their product is promoted by a celebrity they admire. It's a simple psychological effect: people subconsciously think that buying a star promoted product by their favorite celebrity will make them imitate the celebrity, have similar desired traits and will facilitate attraction in life. They will associate celebrity success, beauty, athletic skills, etc., with a particular product. Goldmine... … Read More »

Year 2020 has never been so forgiving; the world witnessed a sudden temporary and exhausting pause in terms of social and economic meltdown that plummeted us by surprise. Covid-19 hit the world by storm and brought us rock bottom. … Read More »

It is the process of managing your brand's reputation and improving your audience's perception of your brand in a way that promotes equity and loyalty. Branding is the process of establishing your brand. … Read More »

Advertisers are people in a company who are responsible for promoting a product or service. An "advertiser" may also refer to a company or organization that pays for advertisements on billboards, in magazines, or through a website or mobile application. Not all advertisers are marketers, but all marketers are advertisers. Let's dig deeper into the differences between advertising and marketing. The way you promote your business and attract attention has changed dramatically over the past decade for business owners. 1. Pay per click (search ads) Make no mistake, and Google is an advertising... … Read More »

Sales of B2B often include more expensive or more technically advanced products. Business-to-business clients order more products and spend more than retail clients. This means that from business to business projects, people have the potential to make more money than sales. Read Also: B2B Marketing Business-to-business sellers need fewer clients than retailers because the same business client can generate that much money. This means that business owners can focus more on each business client. B2B Marketing Process 1. Identify more sales opportunities Today's potential buyers become hyper-aware... … Read More »